Do you want digital signs in El Dorado County?

The El Dorado County Board of Supervisors will hold a hearing to adopt the proposed County Sign Ordinance and the Final Environmental Impact Report (EIR) on July 28, 2015.

On May 28, 2015, the Planning Commission received public comment and formulated their recommendation to the Board of Supervisors.  Their recommendation is to adopt the proposed policy to allow for digital signs in El Dorado County.  Do you agree with that recommendation?

When asked about an example of the digital signs that are proposed, the example given was the signs at Arden Fair Mall.  That is because the proposed El Dorado County Sign Ordinance allows for 50% digital coverage.  Here are photos and videos for reference:

Daytime photo of digital sign
Daytime photo of Arden Fair Mall’s digital sign. Link to photo:

View daytime video here:

Nighttime photo of digital sign
Nighttime photo of Arden Fair Mall digital sign. Link to photo:

View nighttime video here:

The proposed Sign Ordinance also includes 60′ tall signs along Highway 50.    Do you want more 60′ tall signs along Highway 50?

How about digital advertisement signs on Government property?  The proposed Sign Ordinance allows for “Off-site digital general advertising for hire signs; such signs are only allowed by written agreement with the County” on Government property.  Do we want our Government property to be used for selling advertisement?

What else is in the proposed Sign Ordinance?  The whole point was to amortize existing billboards so that they could be removed.  Instead, the proposed Sign Ordinance is creating so many new policies that it is confusing.  Despite public requests at the Planning Commission hearings, the staff would not create an ‘easy to follow’ matrix to compare the existing Sign Ordinance to the proposed Sign Ordinance.

Here a link to the County’s website for detailed information:




Attend meeting if you are available:
Tuesday, July 28, 2015
330 Fair Lane, Building A
Board of Supervisor meeting room
Time to be announced – Agenda available at

Feel free to use this sample email to submit your concerns:

To: <>, <>, <>, <>, <>, <>, <>

Subject: Comment on Sign Ordinance Update, File #13-0086

Dear Board of Supervisors,

El Dorado County is known for its natural beauty.  That is what brings people here to live and to visit.  Do not update our Sign Ordinance to bring urban signage to El Dorado County.  Stand up for the quality of life that we enjoy and do not approve digital signs in the Sign Ordinance.  Stand up for our scenic viewsheds and do not approve 60′ tall signs along Highway 50.

Tell staff that they should listen to public requests for clarification of proposed policies.  Creating a simple matrix to clarify the differences between the existing ordinance and the proposed ordinance could have alleviated much of the public’s confusion and concerns about transparency of the process.

Thank you,

[Your name]
[Your town or address]

********************************************************************** Phone calls are a good way to follow up on your email. Here is contact info for Board of Supervisors:

1. Ron Mikulaco, Supervisor District I, (530) 621-5650,

2. Shiva Frentzen, Supervisor District II, (530) 621-5651,

3. Brian Veerkamp, Supervisor District III, (530) 621-5652,

4. Michael Ranalli, Supervisor District IV, (530) 621-6513,

5. Sue Novasel, Supervisor District V, (530) 621-6577,

Board of Supervisors’ Agenda Item Comments, Clerk of the Board:

Action Alert! Sign Ordinance at 5/28 Planning Commission

Fellow El Dorado County citizens,

Please take action and request the Planning Commission to continue the May 28, 2015 hearing on the Sign Ordinance due to the fact that an updated list of changes (an errata sheet) has not been provided to the public for review in a timely manner.

According to the minutes from the hearing on March 26, staff promised to provide a list of changes:

“Ms. Purvines notified the Commission that instead of re-writing the Sign Ordinance Update, they would be providing an errata sheet showing the Commission’s recommended changes.”

As of May 23, a proposed errata sheet has not been posted on the County’s website for the hearing on May 28. With the Memorial Day holiday on May 25, there will not be adequate time for the public to receive, review, and make comment on a proposed errata sheet prior to the May 28 hearing. It is premature for staff to recommend that the Planning Commission adopt resolutions and approve the final draft of the Sign Ordinance when the public has not had a chance to review recommended changes.

Here is a link to the minutes from the March 26 hearing on the Sign Ordinance where you can read many of the questions and concerns that were raised at the meeting:

The latest update from the County regarding the Sign Ordinance is available here:

Please attend the May 28th meeting if you can.
Thursday, May 28, 2015 at 8:30am
Planning Commission Hearing Room
2850 Fairlane, Building C
Placerville, CA 95667

If you cannot attend the meeting, please send an email to the Planning Commissioners.

Below is a sample email to customize to express your concerns.



Subject: Sign Ordinance, May 28 agenda #2, File #13-0086

Dear Planning Commissioners,

I am requesting that you continue the May 28 hearing on the Sign Ordinance due to the fact that a proposed errata sheet of recommended changes has not been posted for public review. Remember that you are doing the business of El Dorado County citizens and that transparency is imperative to creating an ordinance that will be supported by residents.

Thank you,

[your name]
[your town]

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